Privacy Policy

At Virtus Advisory LLC, your privacy is a cornerstone of our professional relationship. As a Puerto Rico-based tax and business advisory firm, we understand the sensitive nature of financial information and are committed to protecting your personal data with the highest standards of security and confidentiality.

This Privacy Policy describes how we collect, use, and protect your information when you visit our website (www.virtusadvisorypr.com) or use our services. We operate under both Puerto Rico and U.S. federal data protection standards.

If you have any questions about this Privacy Policy, please contact us at arodriguez@virtusadvisorypr.com.

1. Information We Collect

Personal Information You Provide Directly

When you complete our qualification assessment or contact forms, we collect:

• Full name
• Email address
• Phone number
• Business or investment details (revenue range, timeline, location, current tax rate)
• Situation and interest selections
• Any other information you provide in messages or communications

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• IP address and approximate location
• Browser type and version
• Device information (mobile, desktop, tablet)
• Operating system
• Pages visited and time spent on each page
• Referring website (how you found us)
• Click behavior and navigation patterns

Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including:

• Essential cookies: Required for website functionality
• Google Analytics 4 (GA4): Tracks website usage and visitor behavior
• Advertising cookies: Google Ads, Facebook/Meta Pixel, LinkedIn Insight Tag for ad performance measurement
• Preference cookies: Remember your settings and preferences

2. How We Use Your Information

We use your information for the following purposes:

• To provide our services: Respond to inquiries, conduct qualification assessments, provide tax planning recommendations, and schedule consultations
• To communicate with you: Send confirmation emails, follow up on requests, and provide relevant tax updates (with your consent)
• For business operations: Lead scoring and prioritization, client relationship management, service improvement, and internal record-keeping
• For marketing and analytics: Measure website performance, advertising effectiveness, conduct A/B testing, and understand visitor behavior
• For legal and compliance: Comply with legal obligations, protect against fraud, enforce our Terms of Service, and respond to legal requests

3. How We Share Your Information

We may share your information with:

Internal Team Members

• Authorized team members as needed for service delivery
• Managing partners and staff with client-facing responsibilities
• Administrative and support personnel on a need-to-know basis

Service Providers (Data Processors)

We work with trusted third-party service providers who are contractually obligated to protect your data:

• Email delivery services (Resend, Formspree)
• Website hosting (Vercel)
• Analytics platforms (Google Analytics 4)
• Advertising platforms (Google Ads, Facebook/Meta, LinkedIn)

Legal Requirements

We may disclose your information when required by law, legal process, or to protect our rights, property, safety, or to prevent fraud or illegal activity.

4. Cookies and Tracking Technologies

Cookies are small text files stored on your device that help us improve your experience and understand how you use our website.

Third-Party Advertising and Remarketing

We use third-party vendors, including Google and Facebook/Meta, to show our ads across the internet. These vendors use cookies to serve ads based on your prior visits to our website. This enables remarketing and targeted advertising.

How to Control Cookies

You can control and manage cookies in several ways:

• Browser settings: Most browsers allow you to refuse or delete cookies
• Google Ads Settings: https://www.google.com/settings/ads
• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
• Facebook Ad Preferences: https://www.facebook.com/ads/preferences
• Network Advertising Initiative: http://www.networkadvertising.org/choices/

Note: Disabling certain cookies may limit website functionality.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• Encryption: SSL/TLS encryption (HTTPS) for all data transmission
• Secure infrastructure: Protected servers with regular security updates
• Access controls: Limited access on a need-to-know basis
• Employee training: Confidentiality agreements and security training

While we strive to protect your data, no internet transmission is 100% secure. If you have security concerns, please contact us via encrypted channels.

6. Data Retention

We retain your information for as long as necessary to provide services and comply with legal obligations:

• Active leads and clients: Qualification data retained for up to 3 years from last contact; client records retained for 7 years (IRS and professional standards requirement)
• Inactive leads: Data deleted or anonymized after 3 years of inactivity
• Analytics data: Google Analytics 14 months (adjustable)

7. Your Privacy Rights

General Rights (All Users)

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Right to Withdraw Consent: Withdraw consent for marketing communications or optional data processing

Additional Rights for EU Residents (GDPR)

• Right to data portability
• Right to restriction of processing
• Right to object to processing
• Right to lodge a complaint with your local data protection authority

Additional Rights for California Residents (CCPA/CPRA)

• Right to know what personal information we collect, use, disclose, and sell
• Right to opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: arodriguez@virtusadvisorypr.com
• Subject line: “Privacy Rights Request”
• Include: Your name, email, and specific request

We will respond within 30 days (GDPR) or 45 days (CCPA). We may need to verify your identity before fulfilling requests.

8. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover we have collected data from a child, we will delete it immediately. If you believe your child has provided us with personal information, please contact us at arodriguez@virtusadvisorypr.com.

9. International Data Transfers

Your information may be transferred to and processed in the United States, where Virtus Advisory LLC operates. Puerto Rico is a U.S. territory and follows U.S. federal data protection standards.

If you are accessing our website from the European Union, please be aware that your information will be transferred to the U.S. We use standard contractual clauses and other approved transfer mechanisms to protect international data transfers in accordance with GDPR requirements.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Material changes will be posted prominently on this page, and the “Last Updated” date will be revised. For significant changes, we may notify you via email or website banner.

Your continued use of our services after changes constitutes acceptance of the updated policy.